brand activation services

experience consulting + creative direction

Brand experience is the sum of all the sensations, thoughts, feelings, and reactions that individuals have in response to a brand. Brand experience is the lasting impression customers have of your brand. It includes thoughts, feelings, perceptions, and reactions to everything from direct marketing efforts to product launches and events.

Brand experience is the result — or the lasting impression — that remains after someone encounters or engages with a brand in any environment.

Events By Mus delivers positive brand experiences, facilitates deeper connections, inspires audiences, and ultimately delivers results.

event management + planning

Events are a great way for brands to win audience attention and loyalty through sensory appeal and extended exposure. By inserting themselves into an event their target market cares about — or creating one of their own — brands are creating powerful experiences. 

An event needs to be managed well if it wants to achieve its goals. Event management involves a whole heap of tasks and event management responsibilities; from the mundane and simple to the stressful and complex

Events By Mus can manage everything from pre-event organisation and on-the-day management, through to event marketing campaign’s and post-event reporting & analysis.
Events By Mus will always be on hand at your event, troubleshooting issues as they arise. We are the first to arrive and the last to leave!

visual merchandising + pop-ups

Visual merchandising is the process of planning, designing, and displaying products to highlight their features and benefits. It helps increase sales and gives customers a better customer experience, giving your brand a competitive advantage.

Events By Mus can help show your brand’s personality and attract the right customers by ensuring your customers shopping experience is the best it can be. Investing in visual merchandising helps customers have a brand experience, which serves as a powerful marketing tool for your company and enhances customer loyalty.

Pop-ups offer one-off experiences that give customers a sense of urgency and importance. The idea of this tactic is to generate interest and create a sense of urgency for a limited time event. The pop-ups are usually themed, feature some kind of exclusive giveaway or product, and are entirely unique and memorable. Pop-up locations on average see a 35% increase in sales and a 50% social media brand awareness spike. Events By Mus can manage your pop-up from concept all the way through to implementation.

With almost a decade of visual merchandising experience Events By Mus can ensure your pop-up or store will get you the best return on investment, with customers returning more often and spending more when they do.