we activate brands
At Events By Mus, we aim to to deliver engaging experiences that are expressed through events and visual merchandising. We are experts at collaborating with our clients to help them build brands and offer value to their tribes.
We believe that in a post-covid world, what worked well yesterday won’t necessarily fly today. Resilient brands are aware that in order to survive, they need to build and engage their audiences, creating a fully-fledged community of ambassadors.
Events By Mus don’t do vanilla. We’re more your bubble-gum, piña colada with a fairy floss flourish. While we know this means we’re not for everyone, we’re totally cool with that; we prefer to work with brands who are courageous and open to innovate. That’s where the magic happens✨
Introducing Summa – our ‘magical unicorn' who makes sh*t happen! 🦄
Often seen sporting a pink tutu and comfy runners, Events By Mus is championed by Summa Fredericks – a vivacious aquarian who always walks to the beat of her own drum.
Growing up on the Coffs Coast, Summa’s love and talent for brand activation was discovered in her teens working at Granny Mays – an iconic novelty gift store who’s motto was ‘come in & smile’. Fast forward 20 years, Summa’s exciting career has delivered a wealth of experience in event management, visual merchandising, marketing, interior design and project management. There’s nothing that this unicorn can’t do!
After years of travelling and living all over the world, Summa is passionate about bringing exciting cultural and lifestyle experiences to the Coffs Coast.
Her passion for building + activating brands , plus her ability to get sh*t done is what makes this fabulous change agent our super secret weapon.
Summa has a Bachelor Of Applied Design (Communications) from Billy Blue College Of Design, a Diploma Of Marketing from Qld TAFE and a Cert IV Of Workplace Health & Safety from Pinnacle Training Qld.
making magic happen
“I’m excited to collaborate with brands who are leading growth and change on the Coffs Coast.”
— Summa Fredricks the ‘Magical Unicorn’, Events By Mus.